5 Amazing Design Features Of An Opt-In Box That Works

 

When was the last time you clicked onto a new website and were desperate to give someone your email address? It’s not something that happens very often and when someone has the ability to cause that kind of reaction in people they will be very rich indeed. Those are the people who end up having huge email lists that turn into buyers. Everyone else can still make some nice money from a website, but nothing compared to what these people are making. If you can’t beat them you will have to join them.   That means causing the same reaction in people that land on your site. You need to turn your opt-in box into a conversion machine. How do you start? The easiest way to find the secret is by studying what the successful people do right. They definitely don’t just throw something together and hope it works. Let’s have a look now and we will go through a few things they all do. Start incorporating these into the design of your opt-in box and watch your conversions skyrocket.

Let’s start with the freebie

When you want someone’s email address it’s a good idea to offer them something in return. This is usually in the form of a free gift which can be anything you like. The most important thing is that you present it in an alluring way. That means you dangle a nice picture of it inside your opt-in box so they know exactly what they’re getting. The fact that it should be something they are interested in speaks for itself

Nail the headline

Even though the picture is going to be the first thing that catches their eye you still need to have an amazing headline telling people exactly what they’re getting. It should scream out at them and make them want to read the rest of the box. Remember that everyone in the world will always want something. You have the website they are on, so you should know what they want. The headline is just a teaser to let someone know they are getting it.

Explain what it’s about

Your opt-in box should always be short and sweet just like anything else you want the majority of people to pay attention to. You have a few sentences to tell someone what they are going to be getting when they join up. You have to use benefits instead of features because people don’t really care what your product is, they only care about how it will improve their life. Tell them how it can do that and your conversion rate will increase.

What do you ask them for?

When you see most opt-in boxes there will be a space for someone to enter their name and email. This will obviously depend on what you’re niche is, but sometimes it’s better if you don’t ask them for their name. It’s because the conversion rate will decrease and you don’t need to know their name anyway. If you ask for their email address there’s a good chance you will make more money. You obviously need to test this for yourself, but that’s what most people are seeing.

Prove you are safe

Right at the bottom you also want to tell them they won’t be spammed. They still don’t know anything about you and have no idea if you’re a spammer. When people sign up to certain lists they get abused so much with different offers every day. Tell them they won’t be spammed and you can even go as far as telling them how often they should receive an email from you. They’ll know what to expect and won’t be overwhelmed by it.

Three Mishaps That Could Kill Your Content Marketing Campaign

Used to kill

More and more marketers and website owners are incorporating content marketing as a part of their campaigns. This isn’t surprising at all considering that it has been proven time and again that a well-executed content marketing strategy can do wonders in increasing traffic, boosting sales, improving SERPs and deepening levels of engagement.

If you’re planning to use content marketing as a part of your marketing mix, you are probably aware of the benefits that it can bring to the table. However, you should also take note that such strategy can turn into a liability due to some mishaps that can pull all your efforts to the ground. So to avoid such scenario, be sure to avoid these three content marketing mistakes.

Too text-centric

Take note that content marketing is all about creating and sharing valuable information. However, when you say information that doesn’t mean that everything should be text-based. Your marketing efforts won’t last long if you only provide text-based content. Why? Online is definitely growing and with search engines and social networking sites prioritizing visuals, content that is in written format may not be able to hold people’s attention longer. It can get boring and soon enough readers will just forget what you wrote.

Of course, text-based content won’t disappear, but it will do a lot better if it is used in conjunction with other forms of media. Written content accompanied by some form of image, video or even audio helps people to envision your site or brand. So when you are able to provide valuable content in a wide variety of forms– webinars, podcasts, ebooks, case studies, infographic, etc.–and share them on different platforms, people will be encouraged to visit your site because they know that they can expect something different from you.

Also, when you utilize different forms of content, you are showing your audience that you are able to creatively tap into different resources to showcase your brand’s or site’s strengths and expertise. Thus, readers, viewers and customers alike are able to get a better picture of what your brand truly has to offer to them.

Not checking performance metrics

This is one of the biggest busters when it comes to content marketing that many marketers and site owners commit. They write content, share them, then the process stops there. However, content marketing should not just end with creation and sharing. You also need to evaluate how your content performs, how people consume it, what the audience do with it and if they actually like it or not.

As H. James Harrison, performance improvement expert, has pointed out, measurement is the first step to control and eventually improve. As such, by tracking down metrics such as page views, conversion rate, bounce rate, unique visitors, search engine traffic and inbound links that your content receives, you will have a clear understanding about what adjustments you need to make, what type of content are worth creating and what actions you need to carry out in order to further improve engagement.

No plan or strategy

Remember that the core of content marketing is to connect the needs of users to your site’s or brand’s goals. Unfortunately, many marketers and website owners fail to realize this that they just jump into the bandwagon without actually having a solid plan or strategy in place just to get things off the ground and make a quick sell. Such lack of plan or strategy is the perfect way to failure.

Of course, you do not want this to happen to your campaign. So at the most, you want to have a clear understanding of what you truly want to achieve in using this strategy and know what your target niche wants. Then, you should develop a plan or strategy around these things so that they align with your objectives. The point is to develop a realistic strategy that will provide long term results.

This article was penned by one of the regular contributors of RFK Solutions, a UK-based company that provides a wide range of new media solutions, including web design, programming, graphic design, search engine optimization and e-commerce. They also boast some of the best web designers in West Lothian.

Ways to Break Up Your Content

Many of us spend a lot of time worrying about our web design when we first launch our website and will do everything we can to make sure that the colour scheme, the navigation, and the banners all look the part and make our site feel professional and easy to use.

However once we’ve done this we often then think that our job web designing is done and we can just focus on posting content. What we don’t realise is that we should also be thinking about how our content itself looks too, and how we are going to make every page different. It’s not just about the periphery, the whole reason that people come to your site is for the content so you need to ensure that that looks good.

And one of the most important ways to do this is to make sure that you break your content up as much as possible so that it’s not just one long block of text – which is the quickest way to drive people away from your site and put them off reading. Here we will look at some of the ways you can break up your content and make it more interesting visually and easier to read as a result.

Headers

This is the one that everyone knows about and the main way that many of us will try and divide our content. Essentially your article is likely to have multiple beats and paragraphs, and by inserting a header you can help people scan over those main points and jump in where they want to. At the same time, by including headers though you are also increasing the amount of white space making your articles a lot less intimidating and a lot more interesting to look at. The more headers you have, the more spaced out and accessible your articles will be – so don’t just use one type of header, have title headers, sub headers and italicised headers to give your content a visual language that can be used to quickly find your way around.

Images

Images are of course another common way for people to divide up their content and to space it out and this is a sensible way to bring more colour and more variation to your page. Make sure that your images are high definition, that they are relevant to the content, and that they aren’t just stuck into the centre of your page between your paragraphs – instead use them at the sides or along the top, and think about how they interact with the shapes of your paragraphs and the other elements like advertising on your page. Think of it like a dance, and use this to alter the focus of your page.

Quotes

If you read a magazine then you’ll notice they tend to use more creative ways to space out their content and to mix in their white space. One example of this is how they use quotes from the text in large fonts across the middle of the page or in a square like an image. This is an interesting technique because it not only breaks up the text in a stylistic way, but also tells you something about the article and shows off the more interesting and eye catching parts of your prose.

Adverts

Adverts aren’t just a way to make money, they can actually help your site look more professional and visually interesting. Just make sure that you think about where you put them in terms of the other elements on the page, and that you choose the ad design and position based on what works for the particular page rather than just what will get you the most clicks.

Should Newspapers Sell Links

This is a guest post by Nick Lewis. Nick specialises in copywriting and SEO for Brighton digital agency Bozboz

Newspapers selling links is the latest open secret in SEO. Typically going for enormous prices (reflecting the link juice that comes with them), some newspaper groups stick to ‘sponsored’ sections in sidebars, whilst others are more cavalier about embedding in existing content, or even offering advertorial space.

The Good

The good news for SEOs is that if newspapers start selling links, then with enough budget, newspaper links are suddenly a whole lot more attainable. Newspaper links carry the same sort of weight as a link from a .gov or .ac domain.

The appeal to newspapers is just as clear – with the challenge to their monopoly on the news scooping out enormous swathes of their sales and advertising revenues, selling links is a potentially very lucrative way to plug that gap. After all, there may be less money to be made from producing a newspaper but the cost remains roughly the same.

 The Bad

However, there are downsides for both newspapers and the SEO industry.

Quite frankly, the last thing the SEO industry needs is another opportunity to buy links. The more this practice abounds, the more the SERPs become little more than a financial arms race, making them less useful for users and businesses alike.

For those newspapers unscrupulous enough to sell links embedded into existing content or brazen enough to sell advertorial space the objectivity of their reporting may also come into question. Given the proliferation of free news sources online, the primary USP of newspapers these days is their expertise – if that becomes uncertain there will be little hope for them.

The Ugly

The big worry with newspapers selling links is that Google will get wise and downgrade them. Given that minor downgrades have already been suffered by two British newspapers this is not an insignificant concern.

Downgrades would mean that newspapers could sell links for far less, if at all, resulting in further lost revenue. It would also mean they might start losing ranking battles – meaning less traffic and less advertising revenue to boot. By selling links newspapers are gambling their existing online revenue streams.

Just as bad for SEOs is that any downgrades will be fairly indiscriminate, and hard-won, existing links will suffer as a result. Some papers desperate to comply with Google requests may even remove links placed organically in their clamour for appeasement.

The long and the short of it

So should newspapers sell links? It’s up to them of course, and it’s easy to see why they would. However, the risk with both buying and selling links is that the short term gain will be outweighed by the long term cost, and the papers have an awful lot to lose.

 

Creating Addon Domains and Installing WordPress

Here is a quick post on how to create Addon domains in Cpanel.  Addon domains is the process of hosting more websites on the same hosting account.  For SEO purposes, you will not be able to interlink them as they’ll all be on the same IP – but addon domains will greatly reduce your hosting costs.

First you need to find a hosting account that allows addon domains…even better if they allow unlimited addon domain and unlimited bandwidth! I use Just Host and examples are from my just host account.

1) Find your hosting account, try Just Host for unlimited addon domains.

2) Go into the cpanel and click on addon domains.

addon domains in cpanel

3) Add your domain and create a password for your FTP.

addon domain ftp

This has now created the addon domain in a folder within public_html/ – now to add wordpress to this addon domain.

Next go back to Fantastico and go into the WordPress Installation options.

wp install on addon

You now need to select the folder (addon domain) where you want the new WP install to go:

wp install

Addon Domains and SEO

By default creating addon domains will produce duplicate content – your addon domain will be able to be accessed through multiple urls.

Your add domain: addondomain.com

Duplicates:

addondomain.mainhostingdomain.com

www.mainhostingdomain.com/addondomain/

etc.

Please also not that a simple redirect plugin will not fix these to create 301 redirects, you will need to jump into your .htaccess file and do some coding…this will be part 2 on this blog post for those in need. Installing a good theme like Thesis will solve some of those duplicates, along with adding the rel= canonical tag to the pages.  I have just created a couple of new affiliate sites using this addon domain technique but haven’t got around to doing the 301’s.  I’ve noticed that using a good theme like Thesis and ensuring the canonical tags are in place, it’s enough to stop the duplicate pages being indexed.

If this post is unclear in anyway try this video:


Scraping Google with a Google Tool

Just done a quick video showing people how to scrape Google with Google Docs and Xpath.  You don’t have to be coder to do this. Just cut and paste the Xpath code in the video description into your Google Docs spread sheet.

This is a really powerful free combination that couls have multiple uses.  You got any ideas?

Google Adwords Keyword Options Explained

Google Adwords is an excellent digital marketing solution for people needing quick coverage across Google and for those who wish to complement their natural search activity by extending their coverage across a broader range of keywords. Some organisations also use Google Adwords to conduct keyword research prior to developing their natural search campaigns.

Google Adwords is a complex system that is built on the relationship between keywords, adverts and landing pages. It is advised to create groups of roughly 10-15 related keywords which are complemented by adverts that also contain elements of those keywords. Users are then sent to related landing pages. For many users, understanding the different keyword options and when to use them can be a little confusing. [Read more…]