Ways to Break Up Your Content

Many of us spend a lot of time worrying about our web design when we first launch our website and will do everything we can to make sure that the colour scheme, the navigation, and the banners all look the part and make our site feel professional and easy to use.

However once we’ve done this we often then think that our job web designing is done and we can just focus on posting content. What we don’t realise is that we should also be thinking about how our content itself looks too, and how we are going to make every page different. It’s not just about the periphery, the whole reason that people come to your site is for the content so you need to ensure that that looks good.

And one of the most important ways to do this is to make sure that you break your content up as much as possible so that it’s not just one long block of text – which is the quickest way to drive people away from your site and put them off reading. Here we will look at some of the ways you can break up your content and make it more interesting visually and easier to read as a result.


This is the one that everyone knows about and the main way that many of us will try and divide our content. Essentially your article is likely to have multiple beats and paragraphs, and by inserting a header you can help people scan over those main points and jump in where they want to. At the same time, by including headers though you are also increasing the amount of white space making your articles a lot less intimidating and a lot more interesting to look at. The more headers you have, the more spaced out and accessible your articles will be – so don’t just use one type of header, have title headers, sub headers and italicised headers to give your content a visual language that can be used to quickly find your way around.


Images are of course another common way for people to divide up their content and to space it out and this is a sensible way to bring more colour and more variation to your page. Make sure that your images are high definition, that they are relevant to the content, and that they aren’t just stuck into the centre of your page between your paragraphs – instead use them at the sides or along the top, and think about how they interact with the shapes of your paragraphs and the other elements like advertising on your page. Think of it like a dance, and use this to alter the focus of your page.


If you read a magazine then you’ll notice they tend to use more creative ways to space out their content and to mix in their white space. One example of this is how they use quotes from the text in large fonts across the middle of the page or in a square like an image. This is an interesting technique because it not only breaks up the text in a stylistic way, but also tells you something about the article and shows off the more interesting and eye catching parts of your prose.


Adverts aren’t just a way to make money, they can actually help your site look more professional and visually interesting. Just make sure that you think about where you put them in terms of the other elements on the page, and that you choose the ad design and position based on what works for the particular page rather than just what will get you the most clicks.

Should Newspapers Sell Links

This is a guest post by Nick Lewis. Nick specialises in copywriting and SEO for Brighton digital agency Bozboz

Newspapers selling links is the latest open secret in SEO. Typically going for enormous prices (reflecting the link juice that comes with them), some newspaper groups stick to ‘sponsored’ sections in sidebars, whilst others are more cavalier about embedding in existing content, or even offering advertorial space.

The Good

The good news for SEOs is that if newspapers start selling links, then with enough budget, newspaper links are suddenly a whole lot more attainable. Newspaper links carry the same sort of weight as a link from a .gov or .ac domain.

The appeal to newspapers is just as clear – with the challenge to their monopoly on the news scooping out enormous swathes of their sales and advertising revenues, selling links is a potentially very lucrative way to plug that gap. After all, there may be less money to be made from producing a newspaper but the cost remains roughly the same.

 The Bad

However, there are downsides for both newspapers and the SEO industry.

Quite frankly, the last thing the SEO industry needs is another opportunity to buy links. The more this practice abounds, the more the SERPs become little more than a financial arms race, making them less useful for users and businesses alike.

For those newspapers unscrupulous enough to sell links embedded into existing content or brazen enough to sell advertorial space the objectivity of their reporting may also come into question. Given the proliferation of free news sources online, the primary USP of newspapers these days is their expertise – if that becomes uncertain there will be little hope for them.

The Ugly

The big worry with newspapers selling links is that Google will get wise and downgrade them. Given that minor downgrades have already been suffered by two British newspapers this is not an insignificant concern.

Downgrades would mean that newspapers could sell links for far less, if at all, resulting in further lost revenue. It would also mean they might start losing ranking battles – meaning less traffic and less advertising revenue to boot. By selling links newspapers are gambling their existing online revenue streams.

Just as bad for SEOs is that any downgrades will be fairly indiscriminate, and hard-won, existing links will suffer as a result. Some papers desperate to comply with Google requests may even remove links placed organically in their clamour for appeasement.

The long and the short of it

So should newspapers sell links? It’s up to them of course, and it’s easy to see why they would. However, the risk with both buying and selling links is that the short term gain will be outweighed by the long term cost, and the papers have an awful lot to lose.


Creating Addon Domains and Installing WordPress

Here is a quick post on how to create Addon domains in Cpanel.  Addon domains is the process of hosting more websites on the same hosting account.  For SEO purposes, you will not be able to interlink them as they’ll all be on the same IP – but addon domains will greatly reduce your hosting costs.

First you need to find a hosting account that allows addon domains…even better if they allow unlimited addon domain and unlimited bandwidth! I use Just Host and examples are from my just host account.

1) Find your hosting account, try Just Host for unlimited addon domains.

2) Go into the cpanel and click on addon domains.

addon domains in cpanel

3) Add your domain and create a password for your FTP.

addon domain ftp

This has now created the addon domain in a folder within public_html/ – now to add wordpress to this addon domain.

Next go back to Fantastico and go into the WordPress Installation options.

wp install on addon

You now need to select the folder (addon domain) where you want the new WP install to go:

wp install

Addon Domains and SEO

By default creating addon domains will produce duplicate content – your addon domain will be able to be accessed through multiple urls.

Your add domain: addondomain.com





Please also not that a simple redirect plugin will not fix these to create 301 redirects, you will need to jump into your .htaccess file and do some coding…this will be part 2 on this blog post for those in need. Installing a good theme like Thesis will solve some of those duplicates, along with adding the rel= canonical tag to the pages.  I have just created a couple of new affiliate sites using this addon domain technique but haven’t got around to doing the 301’s.  I’ve noticed that using a good theme like Thesis and ensuring the canonical tags are in place, it’s enough to stop the duplicate pages being indexed.

If this post is unclear in anyway try this video:

Scraping Google with a Google Tool

Just done a quick video showing people how to scrape Google with Google Docs and Xpath.  You don’t have to be coder to do this. Just cut and paste the Xpath code in the video description into your Google Docs spread sheet.

This is a really powerful free combination that couls have multiple uses.  You got any ideas?

Google Adwords Keyword Options Explained

Google Adwords is an excellent digital marketing solution for people needing quick coverage across Google and for those who wish to complement their natural search activity by extending their coverage across a broader range of keywords. Some organisations also use Google Adwords to conduct keyword research prior to developing their natural search campaigns.

Google Adwords is a complex system that is built on the relationship between keywords, adverts and landing pages. It is advised to create groups of roughly 10-15 related keywords which are complemented by adverts that also contain elements of those keywords. Users are then sent to related landing pages. For many users, understanding the different keyword options and when to use them can be a little confusing. [Read more…]