Many of us spend a lot of time worrying about our web design when we first launch our website and will do everything we can to make sure that the colour scheme, the navigation, and the banners all look the part and make our site feel professional and easy to use.
However once we’ve done this we often then think that our job web designing is done and we can just focus on posting content. What we don’t realise is that we should also be thinking about how our content itself looks too, and how we are going to make every page different. It’s not just about the periphery, the whole reason that people come to your site is for the content so you need to ensure that that looks good.
And one of the most important ways to do this is to make sure that you break your content up as much as possible so that it’s not just one long block of text – which is the quickest way to drive people away from your site and put them off reading. Here we will look at some of the ways you can break up your content and make it more interesting visually and easier to read as a result.
This is the one that everyone knows about and the main way that many of us will try and divide our content. Essentially your article is likely to have multiple beats and paragraphs, and by inserting a header you can help people scan over those main points and jump in where they want to. At the same time, by including headers though you are also increasing the amount of white space making your articles a lot less intimidating and a lot more interesting to look at. The more headers you have, the more spaced out and accessible your articles will be – so don’t just use one type of header, have title headers, sub headers and italicised headers to give your content a visual language that can be used to quickly find your way around.
Images are of course another common way for people to divide up their content and to space it out and this is a sensible way to bring more colour and more variation to your page. Make sure that your images are high definition, that they are relevant to the content, and that they aren’t just stuck into the centre of your page between your paragraphs – instead use them at the sides or along the top, and think about how they interact with the shapes of your paragraphs and the other elements like advertising on your page. Think of it like a dance, and use this to alter the focus of your page.
If you read a magazine then you’ll notice they tend to use more creative ways to space out their content and to mix in their white space. One example of this is how they use quotes from the text in large fonts across the middle of the page or in a square like an image. This is an interesting technique because it not only breaks up the text in a stylistic way, but also tells you something about the article and shows off the more interesting and eye catching parts of your prose.
Adverts aren’t just a way to make money, they can actually help your site look more professional and visually interesting. Just make sure that you think about where you put them in terms of the other elements on the page, and that you choose the ad design and position based on what works for the particular page rather than just what will get you the most clicks.