Last Updated on March 5, 2026 by Content Team
Call tracking software allows you to track, monitor, and augment your call campaigns to get better ROI on them.
Call tracking software is split into 2 distinct groups:
- Inbound call tracking – to track all calls coming in like previous discussed in our pay per call article. Dedicated numbers can be used in online and offline ads to track their effectiveness.
- Outbound call tracking – To track your sales calls and integrate them into your CRM tool.
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Quick Overview
Best Inbound call tracking for a Pay Per Call Lead Generation Business – Callrail.com
Best outbound call tracking for Sales Teams – Hubspot call tracking
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In this article, you will learn about some of the best call tracking software to consider in 2020.
But before that,
What Are The Common Features Of The Best Call Tracking Software Programs?
Here are some of the major characteristics of the best call tracking software:
Simple and intuitive user interface
Oftentimes, the call tracking tools with the best value are the ones that are very simple, easy to install and implement. They have smooth user-interfaces, highly-interactive dashboards, and integrate seamlessly with third-party marketing or sales platforms.
Detailed caller profiles
The best tracking software out there will give you vital details about your callers. You’ll learn about your callers’ exact location, their zip codes, their devices and so much more.
This information will help in optimizing your call campaigns for better results. You can segment your callers into groups and rank them based on their engagement level and intent during a phone conversation.
Highly Scalable
Scalability is another feature of a great calling tracking software. While your team might be very small at the moment, you must consider a program that is scalable and has an expandable bandwidth.
Therefore, before you choose a program, browse through their offers for different team sizes. Do they offer packages for companies with large sales teams as well?
Customizable and highly flexible
Every business has different ideas and interests. Therefore, your call tracking software must be very flexible and allow for personalization.
You should be able to customize and brand your software interface to align with your business preferences.
Real-time analytics
Your call tracking software should provide analytics in real-time when conversing on phone with prospects. This data will help you augment your call campaigns to create a better experience with customers and make your campaigns more result-driven.
Call recording
Recording your phone conversation with your prospects allows you to capture live calls so as to make references to them. You can analyze recorded calls to determine the real intent behind each one of them. You can also use them as training materials to teach your sales team how to handle sales calls better in the future.
Here are the best inbound call tracking tools for pay per call lead generation:
Phonexa
Price: Free to $500 per month
Free Option: comes with some limitations
Phonexa offer a complete platform for call tracking, call analytics and lead distribution, ideal for someone in the lead generation business.
Their call tracking is called call logic, where prospects can be greeted with a message via an interactive voice response system and diverted to an appropriate agent. Once distributed, all the data is logged and can be viewed in the Phonexa’s call analytics – such as the prospect’s name, location, date, call length etc. The call analytics will also show you which of your ads and keywords you are bidding on generated the most leads.
Phonexa’s interactive voice response system allows companies to create complex ping trees according to the lead quality. The system also has multi-lingual capabilities if you are running international campaigns.
Phonexa also offer vanity toll free numbers. These incorporate letters in a phone number to make them more memorable like ‘0800 plumbers’ – where the letters correspond to the toll numbers on cell phones, so this number would be 0800 75862377.
Along with call tracking and analytics, the system also incorporates email marketing and invoicing into the system.
Schedule a free demo of Phonexa
CallRail
Price: $30-$120 per month (details)
Free Option: Free trial available
CallRail prides itself on offering their customers with comprehensive automation features that make it very easy to call campaigns. The company focuses majorly on businesses and marketing agencies of any scale. Also, it integrates with many other marketing and sales platforms.
The program has an analytic feature named CallScribe. CallScribe automatically analyzes phone conversations with clients to identify hot leads and missed opportunities. This will, in turn, help you to make your campaigns more effective.
Ruler Analytics
Price: From $99/mth
Free Option: NA
Ruler Analytics does a lot more than inbound call tracking, they offer a complete marketing attribution solution. The dashboard pulls in conversions from inbound calls from PPC, calls from print media and all your organic search traffic leads from forms.
All the data can be integrated and pushed back to Google Analytics and Adwords to fully track everything. Calls and leads are also pushed into your CRM so the customer journey can be tracked at every touch point.
Ringba
Price: Free to $99 per month
Free Option: comes with some limitations
Ringba offers extensive call tracking and analytics solutions for marketers, call centers, and agencies that rely on inbound calling. The solution allows you to take control of your call flow and optimize it to get the best ROI.
Ringba provides powerful real-time reporting and analytics. Also, if you encounter any trouble, they offer technical support even if you do not have any contracts with them.
Ringba also has a live marketplace for selling leads, perfect for pay per call marketers.
For people looking to get into Pay per call marketing, Ringba have produced a very comprehensive FREE course over on Udemy – hat tip to Lee from SoftwareMole for showing me this course, it’s really in depth.
ActiveDemand
Price: free
Free option: available for 1 user account
Majorly designed for SMBs and marketing agencies, ActiveDemand is a call tracking program that lets you monitor your inbound and outbound sales calls.
With just an account, you can manage multiple call tracking campaigns. Creating tracking numbers on the software is very easy, it shouldn’t take up to two minutes. You can create as many call-tracking numbers as you want.
Also, ActiveDemand has an extensive reporting dashboard that gives you real-time insight on how your tracked phone numbers are performing. You can then quantify your campaigns and optimize the ones that are not bringing impressive results for better ROI.
CrazyCall (now Channels.app)
Price: $11-$45 monthly (per user)
Free Option: available for 14 days
CrazyCall is a cloud-based software that allows you to get the best result from your inbound call campaigns. Aside from providing you with in-depth data about prospects, it has a simplified dashboard that lets you initiate sales calls using a Click To Call Widget.
With your desktop computer, place local and international calls. Also, CrazyCall has a mobile app that lets you make calls if you’re not on a computer. Overall, the program helps increase your chances of getting quantifiable leads into your pipeline via sales calls.
CallFire
Price: $0.05 per minute/text to $599 per month
Free Option: Free trial available
Next on the list is CallFire. This software in question is a lightweight program with a simple and intuitive interface. It presents its users with a large catalog of phone numbers they can choose from. You are at liberty to choose local, toll-free, or international numbers depending on your type of call campaigns.
The software provides comprehensive and robust analytics and it supports integration to major analytics platforms like Google Analytics. Additionally, you can share call details with others without granting them full access to your dashboard.
Convirza
Price: $29-$199+ per month. $29 gets you 10 numbers.
Free Option: 30-day free trial available
Irrespective of the size, Convirza has a solution that’s tailored to fit your business needs and budget. According to Convirza, they aim to help use “call tracking to maximize marketing and make phone calls work for you”.
It has a powerful conversation analytics feature that automatically tracks and analyzes sales calls in real-time. Also, it has lead quality scoring that measures consumer behavior and makes data-driven adjustments to your sales calls.
Convirza can be integrated into other software solutions like Salesforce, Google Analytics, and DoubleClick.
DialogTech
Price: Not available
Free Option: Unknown
DialogTech leverages AI-driven technology to gauge the intent of buyers and to determine whether or not they qualify as quality leads. DialogTech transcribes every phone conversation you have with prospects to uncover their intent. The platform provides fully secured call data that helps you improve your overall customer interaction and experience.
In addition, DialogTech integrates with tools and platforms that will help you measure and optimize your campaign performance, segment audiences, and drive revenue.
FluentStream
Price: $20+ per user, per month
Free Option: None
According to the FluentStream website, they provide “improve your communications with superior voice quality, simplified routing, and call forwarding from anywhere, on any device”. They offer detailed analytics, swift customer support, and flexible pricing plans.
Also, they offer a special type of pricing for non-profit organizations.
Infinity
Price: $25/month
Free Option: Trial (available upon request)
Infinity is a cloud-based call tracking software with powerful analytics that allows you to uncover insight and intent on every sales call. Also, they offer fully encrypted SIP calls allowing you to enjoy high-level cloud security.
The platform is trusted by reputable brands, some of which are Mazda, TripAdvisor, and many others. It is all available in over 75 countries.
Invoca
Price: Undisclosed
Free Option: Undisclosed
Invoca is an enterprise-level software solution that helps drive and convert more revenue-generating calls. Invoca is powered by an AI-powered call tracking and analytics platform that classifies and segments calls based on intent, lead quality, and so on.
Invoca allows seamless integration with popular advertising and analytics platforms like Google Ads, Facebook, Salesforce, Google Analytics to mention a few.
Marchex
Price: Plans start at $500 per month
Free Option: No
Marchex provides its users with comprehensive call analytics solutions. This ranges from call tracking to call analytics and segmentation. The program helps you get rid of guesswork in your fall campaigns, thereby letting you know when customers with buying intent are calling.
Marchex is ideal for any marketers that want to get higher ROI on their click-to-call campaigns.
800response
Price: unspecified
Free option: unspecified
800reponse will provide you with real-time analytics on customer interaction that’s needed to monitor your inbound calls campaigns and to ensure that they get better ROI.
Taking away guesswork, the platform equips you with in-depth information on an incoming caller. You will be aware of your callers’ address, demographics, and the last web page visited by them before hitting the call button.
At the end of each call, you will get a comprehensive call report that will help you to understand your caller’s intent and manage top-of-the-funnel lead generation better.
Best Outbound Call Tracking Software for Sales Teams
HubSpot
Best outbound call tracking for sales teams
Price: free
Free option: unlimited
HubSpot’s call tracking software is a part of the company’s free HubSpot CRM and Sales suite. The program has tons of amazing features that take away all the grunt work from running multiple call campaigns and optimizing them to get the best ROI.
With a single click on your computer, you place a call through to prospects via Voice Over IP or your desktop phone. And the best part, your calls will come from the phone number of your company.
You can record each call for analyzing and referencing. The software automatically logs every call into the HubSpot CRM or Salesforce if that’s what you use. Also, your previous calls will be automatically analyzed and ranked based on prospect data and engagement.
CallAction
Price: $155-$499 monthly
Free Option: available for 14 days
CallAction is packed with a lot of features that give you a better chance at optimizing your inbound calls to get the best results. The platform allows real-time tracking of inbound calls. Also, it captures customer’s data and exports it automatically to your CRM.
The software is equipped with features enabling you to capture and generate leads via inbound calls. One major feature that sets CallAction apart from other tracking software is its SMS automation feature that automates follow-up of each lead that you missed their call.
CallSource
Price: Not available
Free Option: Unknown
CallSource is an ideal solution for industries that rely heavily on call campaigns as a primary lead generation and onboarding strategy. The software takes most of the grunt work away from running call campaigns.
CallSource automatically collects vital information about each sales call. Another distinguishing feature is the DealSaver alert which is a reminder sent to your email if you fail to book an appointment with a lead/prospect.
The call tracking software is suitable for companies and organizations of all sizes.
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