Google is definitely working hard to stop us seo consultants from doing are work. Google is pushing down organic search results for certain queries – this reduces the impact of organic SEO and allows Google to make more money from advertising.
I was just looking at the SERPs for ‘newcastle airport parking’, thinking an easy #1 position could be obtained. Below the 2 ppc ads are the local listings…
Not only is the whole of the top fold Google ads & local listings (on my laptop), but scrolling down shows Newcastle Airport with a double indented listing. Even if I got a #2 position, it’s so low down the page it would hardly get any traffic. This type of SERP highlights the importants of Local SEO. I believe Google will try and return more local listings for queries, before they introduce local listing ads into this 10 pack.
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