Google Blocking SEO Manipulation

Google is definitely working hard to stop us seo consultants from doing are work.   Google is pushing down organic search results for certain queries – this reduces the impact of organic SEO and allows Google to make more money from advertising.

I was just looking at the SERPs for ‘newcastle airport parking’, thinking an easy #1 position could be obtained.  Below the 2 ppc ads are the local listings…

SERP

Not only is the whole of the top fold Google ads & local listings (on my laptop), but scrolling down shows Newcastle Airport with a double indented listing.  Even if I got a #2 position, it’s so low down the page it would hardly get any traffic.   This type of SERP highlights the importants of Local SEO.   I believe Google will try and return more local listings for queries, before they introduce local listing ads into this 10 pack.