Ways to Break Up Your Content

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Many of us spend a lot of time worrying about our web design when we first launch our website and will do everything we can to make sure that the colour scheme, the navigation, and the banners all look the part and make our site feel professional and easy to use. However once we’ve done … Read more

Should Newspapers Sell Links

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This is a guest post by Nick Lewis. Nick specialises in copywriting and SEO for Brighton digital agency Bozboz Newspapers selling links is the latest open secret in SEO. Typically going for enormous prices (reflecting the link juice that comes with them), some newspaper groups stick to ‘sponsored’ sections in sidebars, whilst others are more … Read more

Creating Addon Domains and Installing WordPress

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addon domains in cpanel

Here is a quick post on how to create Addon domains in Cpanel.  Addon domains is the process of hosting more websites on the same hosting account.  For SEO purposes, you will not be able to interlink them as they’ll all be on the same IP – but addon domains will greatly reduce your hosting … Read more

Scraping Google with a Google Tool

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Just done a quick video showing people how to scrape Google with Google Docs and Xpath.  You don’t have to be coder to do this. Just cut and paste the Xpath code in the video description into your Google Docs spread sheet. This is a really powerful free combination that couls have multiple uses.  You … Read more

Google Adwords Keyword Options Explained

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Google Adwords is an excellent digital marketing solution for people needing quick coverage across Google and for those who wish to complement their natural search activity by extending their coverage across a broader range of keywords. Some organisations also use Google Adwords to conduct keyword research prior to developing their natural search campaigns.

Google Adwords is a complex system that is built on the relationship between keywords, adverts and landing pages. It is advised to create groups of roughly 10-15 related keywords which are complemented by adverts that also contain elements of those keywords. Users are then sent to related landing pages. For many users, understanding the different keyword options and when to use them can be a little confusing.

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