Interactive content is fast supplanting the static infographic that enjoyed its boom in the early 2010s. Today, a content marketer whose aim is to generate leads, clicks and engagement, the way forward is the use of emotionally targeted, interactive media. People react favourably to fun content that ties into their ego, experiences and curiosity. Let’s face it; we all prefer being part of an activity rather than sitting unengaged on the sidelines.
Content marketers use interactive content as a growth hacking technique to activate an audience by enhancing their company’s profile, brand and engagement. It boosts the relationship between a company and its audience; leading to trust and sales. This is the driving force behind interactive infographics and how they result in improved click rates on content, completion rates and lead conversion.
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