Google Adwords is an excellent digital marketing solution for people needing quick coverage across Google and for those who wish to complement their natural search activity by extending their coverage across a broader range of keywords. Some organisations also use Google Adwords to conduct keyword research prior to developing their natural search campaigns.
Google Adwords is a complex system that is built on the relationship between keywords, adverts and landing pages. It is advised to create groups of roughly 10-15 related keywords which are complemented by adverts that also contain elements of those keywords. Users are then sent to related landing pages. For many users, understanding the different keyword options and when to use them can be a little confusing.
